10 Tips for Text Blasting Your Customers as a Cannabis Operator
Text blasting for cannabis businesses can be a powerful way to reach your audience, but it’s essential to approach it strategically, especially given regulatory considerations. Here are some tips to help you effectively and responsibly manage cannabis text marketing:
1. Know and Comply with Local Laws and Regulations
Cannabis is highly regulated, and each state or country may have specific laws for marketing it. Some areas prohibit text marketing entirely, so ensure you're compliant.
Use platforms that specialize in cannabis text marketing and understand compliance. Popular platforms include Springbig, Weedmaps, and Alpine IQ, which can assist with legal messaging.
2. Build an Opted-In List
Only send texts to those who have explicitly opted in, as unsolicited messages can lead to legal issues and potentially large fines.
Use pop-ups on your website, in-store signage, or social media to encourage customers to sign up.
Offer a discount or small reward for joining your text list to increase sign-ups.
3. Personalize Your Messages
Personalize text blasts with the recipient's name or based on previous purchase behavior to make the message feel more relevant.
Segment your list based on preferences, location, or buying habits so that your messages are more targeted and effective.
4. Time Your Blasts Strategically
Avoid blasting during off-hours or late at night, as this can annoy subscribers and lead to opt-outs.
Aim to send messages on days and times when customers are most likely to act, such as before weekends or holidays, or during special cannabis events (e.g., 4/20).
5. Use Compelling and Clear CTAs (Calls-to-Action)
Each message should have a clear call-to-action, whether it’s to redeem a discount, check out a new product, or visit your store.
Keep the CTA simple, like “Show this text for 10% off” or “Click here to shop our sale,” to boost engagement.
6. Keep It Short and Sweet
Limit your message to 160 characters, as texts should be easy to read at a glance.
Stick to concise language that includes your offer and CTA upfront.
7. Promote Exclusive Offers
Make text subscribers feel special by providing them with exclusive deals and early access to products.
Offers like “Text-only” discounts or “VIP early bird” notifications can improve loyalty and engagement.
8. Avoid Cannabis-Specific Terms When Needed
Certain carriers have stricter rules around cannabis terms like “THC” or “weed.” Consider using coded language that your audience will understand without raising red flags.
9. Encourage Feedback
Allow customers to respond with feedback or questions, and let them know they can reply to your text to share experiences or request info.
Engaging customers this way can boost loyalty and allow you to refine future messages based on what works.
10. Track and Optimize Your Campaigns
Measure your open and conversion rates after each text blast to determine what works.
Test different types of messages, times, and offers to see which approach drives the most engagement, then adjust accordingly.
Using these best practices should help keep your cannabis text blasts compliant, engaging, and effective. Let me know if there’s anything specific you want help with!
As you have read in this article it is not as straightforward as other industries. Operating a cannabis business is extremely difficult, and not having the know-how can really affect your bottom line. Vende Platform is made to help its clients run the business they have always wanted. Providing you with all the necessary tools for your business to succeed is our goal. Schedule a demo with us today and see how running your business on the Vende can help.