A defining characteristic of a great salesperson is their ability to upsell. Upselling is the art of meeting the needs of the customer so well that they are willing to exceed their intended spend. In short, upselling means more money for a business at the point of purchase. The question is, how does one perform the task successfully?
No matter where you find yourself in the cannabis landscape, sales are going to be the driving force. Each sales position offers its own unique challenges, and every salesperson has their own style when it comes to doing their job. That said, the path to successful upselling is one with a clear roadmap.
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