Guide to California Cannabis Marketing and Advertising

The legal cannabis landscape is becoming more competitive daily as everyone is trying to grab a slice of the cake in this lucrative industry. California is one of the states where adult use of cannabis is legalized, and the industry has plenty of cannabis-based businesses. The legal cannabis sector encompasses various operation channels, from cultivation and harvesting to production and retail. While every branch of cannabis operations requires marketing and advertising, some sectors require it more than others. This detailed guide will cover how to effectively advertise and market your California cannabis-based business to your target market. 

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